Guardian Unlimited (with thanks to an email correspondent for the tip) has the rather interesting results of a survey of under 10s in the UK:
Most famous person
1 God
2 Wayne Rooney
3 Jesus
4 David Beckham
5 The Queen
Best things in the world getting rich
1 Money and getting rich
2 Being famous
3 Football
4 Pop music
5 Animals
Worst things in the world
1 Drunk people
2 Smoking
3 Litter
4 Graffiti
5 War