Michael Hyatt speaks this blogger’s language:
When I post to my own blog, for example, I know there are likely errors in what I have written. But no matter how many times I read and re-read my posts, I can’t see them. Instead, I post them as-is, and my brother-in-law, Jack Parsons, proofs them after they go live. He emails me the errors he finds.
It doesn’t have to be this way. As the CEO of a book publishing company, I have numerous editors available to assist me. I could run my posts by them before putting them up on my blog. I could also submit them to our lawyers for legal review. I could even have our marketing people have a look.
But if I followed that process, I would never post anything. Instead, I have embraced the concept of permanent beta. I launch and then tweak. This is the pattern.
As G.K. Chesterton once famously said, “If something is worth doing, it is worth doing badly.” In other words, the point of absolute perfection never comes. Too often, this is just an excuse for procrastination.
I do often get my editor to look at the posts before they go live, but if you see mistakes, don’t blame the editor, but feel free to drop me an email to point them out!
Ad-Free & Subscriber Log-In