Christ and Pop Culture
Santiago Ramos muses about the use of “hope” in a Pepsi ad in his post titled “No Logo” at The IMAGE Blog:
I can’t quite pin down why I can’t stand Pepsi’s new “Refresh Everything” ad campaign, which makes commercial use of the nation’s bad luck and blue mood by making happy, colorful signs with positive words on them. Every morning, I walk past buses with “JOY,” “TOGETHER,” and, most annoyingly, “OPTIMISMMM” emblazoned on their sides, like giant metal cows branded by a giant valley girl.
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