*** Yesterday, I received this item (part of a longer solicitation from a would-be fundraising advisor) in my inbox. It reminded me that, yes, that dreaded time is almost upon us: Many nonprofits focus tons of their year-end efforts on Giving Tuesday. However, the data shows that Giving Tuesday is hardly the most important giving day of the season. In fact, it’s not even close. According to our data, Giving Tuesday efforts likely accounted for about... Read more