From the In My Backyard Desk …
Hot on the heels of last year’s buzz-worthy campaign, my diocese has done it again this year for Christmas.
On Dec. 2, the Diocese of Brooklyn launched a new advertising campaign encouraging people to return to Mass. The campaign showcases different messages inviting people of Brooklyn and Queens to join their closest church.
“By coming among us as a man, God expresses His solidarity with humanity. Christmas is that time of year when we celebrate that great generosity of God by recommitting ourselves to one another,” said the Most Reverend Nicholas DiMarzio, Bishop of Brooklyn.
The campaign includes a series of print ads and 30-second radio messages focusing on its main theme: “Join us this Christmas.” The posters will be advertised in multiple languages to meet the needs of each neighborhood.
“New York is an exciting place to live. Yet for some it can also be lonely. We launched this campaign to remind our neighbors that they are not alone, that we are family,” said Monsignor Kieran Harrington, Vicar for Communications for the Diocese of Brooklyn.
“These creative ads are our response to Pope Francis’ call for a Church of mercy and hope, ‘where everyone is welcomed, loved and forgiven’,” added Bishop DiMarzio.
The Diocese of Brooklyn, which also encompasses the borough of Queens, serves more than 1.4 million Catholics. Due to its multicultural and diverse populations, Masses are regularly held in 33 different languages across the Diocese, throughout 187 parishes with 213 churches.
You can see the complete campaign here. And a local news report on the effort is below.