Jesus Christ, hipster

I haven’t seen these yet, but AdWeek takes note of a new campaign launched by my diocese (illustrated here):

The Catholic Diocese of Brooklyn recently launched ads that speak directly to that borough’s natives in a language they understand—by referring to Jesus as “the original hipster.” The ad doesn’t explain this statement other than to suggest Jesus wore robes and was probably somewhat dirty a lot of the time—also (in a bit of clear revisionism) that he wore Converse sneakers. The point is rather that he was incredibly cool, though not seen by many as such, and certainly misunderstood in his time. There is also no record that he ever actually turned water into PBR. The ads point to the “All Faces” section of diocese’s website, showing the diversity of its worshippers.