Starbucks signs JV with Tatas for Starbucks cafes in India

Starbucks signs JV with Tatas for Starbucks cafes in India January 30, 2012

With so many indigenous cafe chains, will Starbucks make a difference?

Heck, yes!!  If you have been to a Cafe Coffee Day or others, you will see how it takes ages to get a simple coffee to you.  Although it comes with the nice cup and all, but its taste isn’t all that better than say of a Starbucks.

The Indian chains will be caught offguard because they do NOT have the processes to handle fast moving traffic.  They will lose where Starbucks has the upper hand – Great Beverage in alm0st No Time.

Global coffee chain Starbucks will soon be making its way to India with Tata Global Beverages formally announcing a joint venture pact with the US-based company on Monday.

“The company has entered into a joint venture with Starbucks group whereby the newly- formed joint venture company Tata Starbucks Limited shall engage in the operation of Starbucks Cafes,” Tata Global Beverages said in a regulatory filing.

Both parties had announced their intent to start Starbucks-branded cafes in India last year.

via Tatas, Starbucks sign formal pact for opening cafe chain in India – The Times of India.

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