Watch: New TV spots and featurettes give Miracles from Heaven an Easter-themed push

Watch: New TV spots and featurettes give Miracles from Heaven an Easter-themed push March 22, 2016


Easter is coming up this weekend, but the biggest “faith-based” movie at the box office isn’t one of the two Bible movies out there — instead, it’s Miracles from Heaven, which tells the story of a girl who was healed of a rare digestive disorder. The studio has released some new videos to promote the film as it enters its second week.

First, a TV spot cites the film’s positive reviews and its A+ CinemaScore:

Another TV spot ties the film to the Easter season specifically:

Second, a new featurette — posted by Sony Pictures Singapore! — features co-stars Jennifer Garner, Queen Latifah and Eugenio Derbez (Christy Beam, the real-life mom played by Garner, also appears in the video, but doesn’t provide any soundbites):

Finally, Sony’s Affirm Films division has released four one-minute videos featuring the (positive, natch) reactions of various audience members to the film:

March 23 update: A new TV spot combines elements of the two TV spots above:

March 24 update: Sony Pictures Singapore has released five short videos offering various sorts of advice for kids and parents. In this one, actress Kylie Rogers, producer T.D. Jakes and the real-life Annabel Beam address ‘How to Comfort Friends’:

In the next one, producer DeVon Franklin, director Patricia Riggen, co-stars Jennifer Garner, Eugenio Derbez, Queen Latifah and Martin Henderson, and the real-life Christy Beam address ‘What is one simple piece of advice you would give to a child to help get them through the toughest of times?’:

In the next one, Jakes, Franklin, Riggen, Henderson, Latifah and the real-life Beams address ‘What Is the One Thing the World Needs More of?’:

In the next one, Franklin, Jakes, Riggen and Derbez address ‘What is your top tip for keeping a good work-life balance?’:

And finally, Franklin, Riggen, Rogers, Henderson, Latifah and the Beams talk about “the best piece of advice you have ever received from one of your parents”:

March 25 update: And now for ‘An Easter Message from Jennifer Garner’:

We also have new Easter-themed messages from producers Devon Franklin…

…and T.D. Jakes:

Check out earlier trailers and other videos here:

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