The French Revolution
When Bud Light hired comedians Amy Schumer and Seth Rogan to promote their beer during an election year, they were supposed to sell beer, presumably, to both Democrats and Republicans. But they just couldn’t help but push liberal talking points while extolling the virtues of their beverage.
Shockingly, their sales dropped.
According to IJR, Anheuser-Busch pulled the ads:
“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective.
The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance. While we are clearly not satisfied with Bud Light’s performance, we are already leveraging what we’ve learned to develop and execute new work.”
I would say so. For example, check out Bud Light’s commercial that focuses entirely on gay marriage:
Classy.
To see Bud Light’s commercial that talks about “all genders” and the spectrum of femininity and masculinity, click CONTINUE:
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