As evident in last week’s blog about cricket, India makes for a good case study about the effect of pop culture on a traditionalist society. In this article about the struggles of India’s “untouchable” caste to break into the country’s “Bollywood” film industry–Bollywood No Longer A Dream Too Far for India’s Lower Castes – washingtonpost.com–we learn just how much the poor people are taken with the fantasies they see on screen:
Going to the air-conditioned cinema is a popular national pastime without parallel in this country, especially for low-caste laborers who work under India’s unforgiving sun — in construction, in farming, as cow herders and as fruit vendors. For Indians, most of whom subsist on less than $2 a day, the masala mixes of drama and dance are the ultimate escape.