Scott Farris has a feature in the Washington Post about how those who lost presidential campaigns often had big and long-lasting effects on their parties and on the nation. Barry Goldwater and George McGovern would be the obvious examples. But the most powerful influence, according to Farris, was that of evangelical Christian best known today for battling Darwinism in the Scopes trial:
But the greatest transformation probably occurred in 1896, when William Jennings Bryan, 36, became the youngest man ever nominated for president.
Throughout the 19th century, the Democrats had been the conservative, small-government party. In a single election, in which he campaigned with “an excitement that was almost too intense for life,” as a contemporary reporter wrote, Bryan remade the Democratic Party into the progressive, populist group it remains today.
The 1896 campaign was an extraordinary struggle. Every major newspaper, even traditionally Democratic ones, endorsed Bryan’s opponent, William McKinley. Even Democratic President Grover Cleveland urged supporters to work for McKinley’s election, not Bryan’s. The Republicans significantly outspent Bryan, but he countered with a matchless energy, personally addressing 5 million people over the course of the campaign. Instead of being buried in a landslide, he won 47 percent of the popular vote and carried 22 of the 45 states.