Interesting story in the BBC on how American beer, once derided in the world’s cultures that take beer seriously, has suddenly become fashionable. America’s craft breweries have spawned international fans and imitators, though also new controversies among the purists.
Once widely mocked, US beer is now popular globally with hipsters and connoisseurs alike. Why is the world buying in to the American brewing revolution?
Not so very long ago, American beer was a joke. And a weak one at that.
To international tastebuds, it meant bottled lagers like Budweiser, Miller or Coors – commonly regarded by self-respecting drinkers as bland, corporate and lacking in credibility.
An explosion in independently-run microbreweries producing lovingly-created, strong, pungent, flavour-rich ales has transformed the reputation of the product.