Imagine a movie with two of the biggest stars in Hollywood, directed by an Oscar winning director, based on a best-selling novel, and backed by the bottomless pockets of a billionaire. That’s a sure fire formula for a hit movie, right? Well, not necessarily. After the jump, an account of a movie with everything going for it that went straight to video.
From Adam Sternberg , Why Did Serena Go Straight to VOD? — Vulture:
If you produced a movie featuring the two hottest movie stars in the world, with an Oscar-winning director and a script based on a beloved best-selling novel, you might assume you’d end up with a massive hit, right? Or at least a movie that everyone was scrambling to get a piece of? But what if that didn’t happen — and you ended up with pretty much the opposite of that? What if you ended up with Serena?