When we talk to our friends or colleagues or take an opinion poll, we say one thing about our beliefs. But deep inside, we might believe something else. That is to say, social pressure influences our public opinions, what we say in public; but our private opinions may be completely different.
Erin Norman has written an article for The Hill entitled Why Americans are concealing their true political beliefs. She reports on a study from the think tank Populace Insight that compared what people say and what they really think as applied to hot-button political and cultural issues.