Take That, Mark Zuckerberg!

Analysts are throwing around all kinds of reasons for Facebook’s ongoing stock troubles. Here is what I think and hope will turn out to be a major reason for founder and CEO Mark Zuckerberg’s heartburn: Timeline.

Most Facebook readers who have experienced it just do not like this way of organizing our profiles and our data. It’s ugly and it isn’t nearly as functional as the template it replaced. Zuckerberg has in the past ruthlessly ignored Facebook users’ input about how the social network ought to be organized. Sometimes that has worked for him, other times not so much.

But now you have a much worse organizational scheme being progressively imposed on all Facebook users, who are under no obligation to stay put. How could that negatively affect the company’s long-term valuation? Two words: MySpace.