What happened to the “writer”?

By Tim Parks:

Since when did being a writer become a career choice, with appropriate degree courses and pecking orders? Does this state of affairs make any difference to what gets written?

At school we were taught two opposing visions of the writer as artist. He might be a skilled craftsman bringing his talent to the service of the community, which rewarded him with recognition and possibly money. This, they told us, was the classical position, as might be found in the Greece of Sophocles, or Virgil’s Rome, or again in Pope’s Augustan Britain. Alternatively the writer might make his own life narrative into art, indifferent to the strictures and censure of society but admired by it precisely because of his refusal to kowtow. This was the Romantic position as it developed in the late eighteenth and nineteenth centuries….

Still, none of this prepared us for the advent of creative writing as a “career.” In the last thirty or forty years, the writer has become someone who works on a well-defined career track, like any other middle class professional, not, however, to become a craftsman serving the community, but to project an image of himself (partly through his writings, but also in dozens of other ways) as an artist who embodies the direction in which culture is headed. In short, the next big new thing. A Rushdie. A Pamuk.

It’s rather as if the spontaneous Romanticism of the nineteenth-century poets had become a job description; we know what a romantic is (his politics, his behavior patterns), we know that is the way to literary greatness, so let’s do it. Coetzee’s novel Youth captures with fine wryness the trials of a methodical young man seeking to make a career out of becoming the kind of writer he is not….

It became clear that the task of the writer was not just to deliver a book, but to promote himself in every possible way. He launches a website, a Facebook page (I’m no exception), perhaps hires his own publicist. He attends literary festivals all over the world, for no payment. He sits on the jury for literary prizes for very little money, writes articles in return for a one-line mention of his recent publication, completes dozens of internet interviews, offers endorsements for the books of fellow writers in the hope that the compliment will be returned. It would not be hard to add to this list….

The ultimate achievement of the career writer, after a lifetime of literary festivals, shortlists and prizes, readings, seminars, honorary degrees, lectures, and, of course, writing is, or would be, to place himself inside “the canon.” But in the publishing culture we have today any idea that a process of slow sifting might produce a credible canon such as those we inherited from the distant past is nonsense. Whatever in the future masquerades as a canon for our own time will largely be the result of good marketing, self-promotion, and of course pure chance.

Is all this bad news? Only if one is attached to dreams of greatness. In a droll lecture entitled “Ten Thousand Poets” delivered at the annual conference of The Association of Literary Scholars and Critics at Boston University last October, the excellent poet Mark Halliday reflected:

“I think all of us who keep striving and striving to publish another and another book of poems are still in love with the ideas of GREATNESS andIMPORTANCE.”

As Halliday concluded such ideas were simply not compatible with the era of the career writer.