Why does Unique Self matter so much? At the most basic level, Unique Self matters because without it, life for the individual becomes virtually irrelevant. A few years ago, I was giving a TEDx talk in Las Vegas and met a man who has since become a close friend, Eben Pagan. I met him and his delightful partner, and it was a Unique Self encounter. There was a flash of recognition. At some point, Wyatt Woodsmall—one of the great inventors... Read more