Of course, the backlash, led by such Christianist Court prophets as Matt Walsh, is massively depressing. Only the most wrong people on planet Earth could see an exhortation to be a gentleman and not a bullying jerk and decide they are so offended they must boycott Gillette forever.
It says everything about you, not Gillette, when the common sense exhortation “Be a gentleman and not a selfish brute” is ridiculed as “effeminate”. It also says everything about your guilty conscience when you automatically assume such a common sense exhortation is a personal attack on you. It’s embarrassing to watch Christianists reliably take the lead in standing against common decency and in favor of being a swine.
But if you ignore them, it’s a hopeful sign.