The Catholic Brand, the Real Gospel

David Mills

No one would criticize the Yves St. Laurent company for dismissing a part-time salesman who was also managing a store selling inferior clothes called Yves St. Laurence, or the Tommy Hilfiger company for letting go a junior executive who also ran a knock-off clothing company named after a Tommy Hilfinger. Everyone would understand their desire to protect their name and brand.

http://www.firstthings.com/onthesquare/2011/02/the-catholic-brand-the-real-gospel