For years those in the pro-life movement have assumed that technology is on their side, because they have assumed that the debate was about when life begins. In an era where friends share 4-D pictures of unborn children on their Facebook pages, a case for the humanity of the unborn is easy to make. Yet it is not enough. After Tiller is a reminder that the debate today is much more about why life is valuable than when life begins. The “traditional Western ethic” holds that life is valuable and inviolate simply because human life is good and it is not ours to take. That ethic is increasingly challenged in our culture, and communicating the pro-life message creatively and winsomely remains a vital task for the generation after Tiller.