Have you noticed the trend of one-word book titles hitting the market lately? A couple of popular one-word books that you may be familiar with are “Outliers” and “Blink,” both authored by hip business-social observer Malcolm Gladwell. There’s also “Free” by Wired magazine’s Editor-in-Chief, Chris Andersen, where he tries to convince us that future business profit models will be based on giving things away rather than charging for them. Or have you read “Sway,” by Ori and Ron Brafman? It’s about the subliminal... Read more