How Personality Can Predict Media Usage

Mindset Study Finds That Certain Characteristics May Provide More Info Than Standard Demographics

By Beth Snyder Bulik

Click here for the article: HOW PERESONALITY CAN PREDICT MEDIA USAGE

From Sr Rose:

A colleague sent me this link today. It is an interesting theory. Now these companies will be sending us marketing versions of the Myers-Briggs or S.W.O.T. or even the enneagram, or develop a new personality test that will help marketers get our attention.  Knowing how much people like the idea of understanding themselves better. this may be the “best” markeing research idea yet because we like to take those online tests, check off the boxes, fill in the blanks. Woe is us! In economically stressed times, marketing marches on. At least this could be interesting…. 

R