9 years ago: Cheetohs of mass destruction

From this blog, Jan. 21, 2004: Cheetohs of mass destruction

The Cheetoh-factor, in which every additional adjective makes the noun in question less true:

• “Cheese” = cheese

• “processed cheese” = cheese, sort of

• “processed cheese food” = cheese, sort of, plus other stuff that’s not cheese

• “processed cheese food snack product” = the food in question is orange, but contains no actual cheese.