1 year ago: Boycotting the Once-ler

July 31, 2012, on this blog: Boycotting the Once-ler

So like everyone else, you’ve been buying Thneeds from the Once-ler for years without ever hesitating to think about it.
After all, a Thneed’s a Fine-Something-That-All-People-Need! It’s a shirt. It’s a sock. It’s a glove. It’s a hat. But it has other uses. Yes, far beyond that. …

But then one day you read an eye-opening, heart-rending piece of investigative journalism. You come to understand the awful ramifications of the manufacture and distribution of Thneeds. You learn about Gluppity-Glupp and Schloppity-Schlopp and what they are doing to the critical habitat of Bar-ba-loots, Swomee-Swans and Humming Fish.

And then it dawns on you that you are complicit in this. Every penny you’ve spent over the years buying Thneeds has gone to support the Once-ler’s Truffula-destroying death-machine. And you decide you want no part of that. …