Five Questions Churches Should Never Ask Themselves

What’s our Brand?

People are so over marketing, and branding – we’ve spent our lives hearing all the marketing hype, and because of that, it means little, if anything, to us. We know hype when we hear it. Think about it this way, is there really a difference between Coke, and Pepsi?

Branding is simply trying to persuade a consumer that your name, service, or product is better than the name, service of product, from the church down the street [my church is better than your church].

Consumer based churches seldom, if ever, truly change the lives of people – because they are centered on consumption [depletion], and not development [growing]; they strive to develop programs to attract people, not help people. Here is something interesting to think about, words that are synonymous with consume are decay, depletion, waste, damage, to name just a few.

[RESPOND IN THE COMMENTS: What is your view of branding?]