When the Universal House of Justice was elected in 1963, it continued this process of spreading the Baha'i Faith to new countries. A series of further plans from 1964 to 1986 took forward the process of establishing the Baha'i Faith in every country and major territory of the world, such that, once it became possible to spread the Baha'i Faith in the former communist countries in the 1990s, this process was more or less complete.

Starting from 1986, once the Universal House of Justice was satisfied that the National Spiritual Assemblies had developed sufficient capacity, the responsibility for drawing up the plans for expansion and development was devolved to these institutions. From about the same time but more particularly from about 1996, the focus changed from the geographical spread of the Baha'i Faith to the development of the community. This involved formulating goals to improve and develop community activities such as children's classes, junior youth activities, devotional meetings, and study circles. In the world, there are now 179 national spiritual assemblies, over 10,000 local spiritual assemblies, with Baha'i literature translated into some 800 languages. As of 2006, the Universal House of Justice claims that there are five million Baha'is in 191 countries among more than 2,100 ethnic groups.

Teaching the Baha'i Faith to others is viewed as a commendable and indeed an obligatory act for all Baha'is. It is believed to be a way of putting a person in contact with spiritual reality and with the divine purpose for humanity. Baha'is are encouraged first to become adequately informed about the teachings of the Baha'i Faith and then to try to improve their own character by acquiring those spiritual qualities advocated in the Baha'i writings. It is considered that, in this way, they will attract others to the Baha'i teachings and will be able to convey these in a pure form (without too much mixing in of their own ideas).

From Baha'u'llah's writings on Teaching the Baha'i Faith

Say: Teach ye the Cause of God, O people of Bahá, for God hath prescribed unto every one the duty of proclaiming His Message, and regardeth it as the most meritorious of all deeds. Such a deed is acceptable only when he that teacheth the Cause is already a firm believer in God, the Supreme Protector, the Gracious, the Almighty. He hath, moreover, ordained that His Cause be taught through the power of men's utterance, and not through resort to violence. Thus hath His ordinance been sent down from the Kingdom of Him Who is the Most Exalted, the All-Wise.

Beware lest ye contend with any one, nay, strive to make him aware of the truth with kindly manner and most convincing exhortation. If your hearer respond, he will have responded to his own behoof, and if not, turn ye away from him, and set your faces towards God's sacred Court, the seat of resplendent holiness. (Gleanings from the Writings of Bahá'u'lláh, section 128, pp. 278-279)

"Teaching" is distinguished from "proselytization"; the latter for Baha'is implies using inducements or pressure to change a person's religion and is forbidden. Baha'is are encouraged to seek out, from among their friends and relatives, individuals who are open to speaking about religion and who can be engaged in spiritual conversation, which it is hoped would lead to their joining the Baha'i community. Whereas previously, they would take an interested person along to a "fireside" meeting, the purpose of which was give sufficient further information about the Baha'i Faith, they are now just as likely to encourage a person to enroll in a study class.

The spread of the Baha'i Faith to new areas, whether within a country or to new countries, is not implemented by paid missionaries. Baha'is move to a new area or a new country and either obtain employment there or set up a business. They aim to be self-supporting although they are sometimes supported by Baha'i funds in the initial period while they establish themselves. They then seek to interest local people in the Baha'i teachings and gain enough adherents (minimum of nine adults) to be able to elect a local Baha'i administrative institution (called a local spiritual assembly). When there were enough local institutions, a national administrative institution (called a national spiritual assembly) is elected. Part of the success of the Baha'is in spreading throughout the world has been the fact that the Baha'i Faith has few set rituals and thus is open to the incorporation of local customs and cultural practices into its meetings and into such events as weddings and funerals.

Study Questions:
     1.     In what way has the Baha'i Faith spread throughout the world?
     2.     How do Baha’is attract others to the Baha'i Faith?
     3.     What do Baha’is perceive to be the difference between “teaching” and “proselytization”?
     4.     How do Baha’is interact with the cultures of the world?

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