Embrace The Concept Of “Permanent Beta”

Michael Hyatt speaks this blogger’s language:

When I post to my own blog, for example, I know there are likely errors in what I have written. But no matter how many times I read and re-read my posts, I can’t see them. Instead, I post them as-is, and my brother-in-law, Jack Parsons, proofs them after they go live. He emails me the errors he finds.

It doesn’t have to be this way. As the CEO of a book publishing company, I have numerous editors available to assist me. I could run my posts by them before putting them up on my blog. I could also submit them to our lawyers for legal review. I could even have our marketing people have a look.

But if I followed that process, I would never post anything. Instead, I have embraced the concept of permanent beta. I launch and then tweak. This is the pattern.

As G.K. Chesterton once famously said, “If something is worth doing, it is worth doing badly.” In other words, the point of absolute perfection never comes. Too often, this is just an excuse for procrastination.

via Embrace the Concept of “Permanent Beta”.

I do often get my editor to look at the posts before they go live, but if you see mistakes, don’t blame the editor, but feel free to drop me an email to point them out!

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About Adrian Warnock

Adrian Warnock is a medical doctor, and a writer. Since 1995 he has been a member of Jubilee Church London which has sites in Enfield, Wood Green and Ilford. Adrian serves as part of Jubilee's leadership team alongside Tope Koleoso. Together they have written Hope Reborn - How to Become a Christian and Live for Jesus, published by Christian Focus. Adrian is also the author of Raised With Christ - How The Resurrection Changes Everything, published by Crossway. Read more about Adrian Warnock or connect with him on Twitter, Facebook or Google+.


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