Just in time for Lent, here’s something new to give up: a new flavor of Ben & Jerry’s, named in honor of late night host Jimmy Fallon and dubbed “Late Night Snack”:
Previously, Ben & Jerry’s flavors have saluted such show-biz figures as Stephen Colbert (Stephen Colbert’s Americone Dream), Elton John (Goodbye Yellow Brickle Road), Jerry Garcia (Cherry Garcia) and Vermont-bred rockers Phish (Phish Food).
But Fallon is the first broadcast late-night TV host to be so honored.
“I creamed them,” he said with a chuckle, speaking of his competitors, adding, “They will want to eat it.”
Its development inadvertently got churning last summer when Fallon performed a musical tribute to Ben & Jerry’s with his spoof vocal group, Ladysmith Snack Mambazo.
After that, Ben & Jerry’s contacted the show and requested a meeting.
“They set up ice cream in our conference room, started talking, and asked if we wanted to do our own flavor,” Fallon recalled. “We said, ‘Are you kidding?! That’s living the dream!’”
But they had to solve this problem: What should be the ice cream’s key ingredient that would signify a late-night snack? Fig Newtons and Grape-Nuts fell by the wayside. Pizza clumps were a nonstarter.
Then Fallon and his executive producer Michael Shoemaker hit on an odd but winning snack component: potato chips.
The Ben & Jerry’s people figured out a way to crush the chips and transform them into clusters, which, coated in chocolate, were mixed into vanilla ice cream with caramel swirls as a sweet-and-salty treat.