Why do you want that new iPad so badly?

There’s evidently a good reason for it:

For a certain breed of consumers, the arrival of Apple’s third-generation iPad is an occasion of monomaniacal focus and intense anticipation. Visions of how the shiny new gadget will revolutionize their lives fill their heads. They’re willing to sacrifice hours waiting in line and hard-earned cash that they can ill afford to spare, all to get their hands on Apple’s hot new toy. Just like they did, most likely, for assorted iPads and iPhones in the past. Why is it that some consumers are constantly driven to possess the newest and hottest gadgets?

The lure of the new applies to consumers with a particular personality style. Psychology researchers have shown that each of us has our own level of craving for new things. They call this “novelty-seeking,” or the sexier alternative, “neophilia.” The curiosity motive, long known to cause both humans and non-humans to seek mental stimulation, exists to different degrees in all of us. Originally identified by psychiatrist Robert Cloninger, novelty-seeking is an automatic emotional orientation, one of four basic personality temperaments.

People with high degrees of novelty-seeking are drawn to new situations, experiences, and, of course, possessions. They tend to make impulsive decisions, be disorganized, and are highly oriented toward seeking and getting rewards. Research also shows that novelty-seeking is associated to addictive disorders, including substance abuse.

Read more.


  1. There’s evidently a good reason

    The good reason we drift to the latest new thing in search of happiness is that we resist turning to God. Augustine figured this out a long time ago.

  2. I didn’t own the first one that came out and I have no desire to take good money and throw it into something like this.. I need a roof over my head, a car under my butt and food on my table more..

  3. I just read that it’s a data hog; not good if you are an ATT customer like I am with “unlimited.” Just recently ATT started “slowing down (understatment), we “unlimited” folks who use more than 3 GB.

    The new Ipad on my “unlimited” plan would have me maxed out on day 1. It will be interesting to see how this problem will be dealt with as faster and more apps are making GB’s (available data), harder to come by.

  4. The pdf and web readers that you can get on the iPad are phenomenal. With the highlighting and note-taking abilities these things have now, it makes reading pdf’s and web-based articles and books a thousand times more efficient and pleasurable than reading this stuff from a regular computer or even a laptop. My colleague has an iPad and I’m green with envy watching him read articles. I can’t wait to get mine later this month. Given how much of my work involves computer-based reading, this little gizmo is going to make my life exponentially easier. Weird as this sounds, I expect to have more time to spend with the kids because of this thing. Here’s to hoping.

    I should add that I’m hardly a neophile, though I can hardly call myself a Luddite. :)

  5. MidwestGirl says:

    My husband and I don’t have that problem.

    One of the things we sacrifice so we can tithe generously to our parish and other charitable organizations is internet on our cell phones and not to buy other electronic devices. Neither of us have bought a new computer, tv, dvd player or other electronic gadget (with the exception of my 2 year old flip cell phone that I have to use speakerphone in order to hear the other person) in at least the past five years. Ironically, I work in communications for a parish.

  6. So much technology, so little worthwhile content.

  7. I would have to disagree with you on that Joan. While I totally admit that much time could be wasted on line, and indeed there is a lot of “non worthwhile” content, it’s sooooo worth it for the “worth while content.”

    While there is much I loathe regarding the internet, I would be remiss not to admit that the internet changed my life, spiritual and personal, as well as made it possible to have a highly successful business for the last 12 years, of which I now never have to leave my home.

    It’s truly one of the greatest inventions in my lifetime.

    The internet, like all good things, can be used for good or misused. I see it as a hugh blessing in my life, providing opportunities and availabity to information I never could have thought possible even 15 years ago.

  8. Those are good points, Klare. My career for the last 15 years has been in digital media, ironically. I complain a lot about the proliferation of garbage entertainment and “journalism” but there are bright spots. As I sit here, typing on this blog, answering you!

  9. Suburbanbanshee says:

    To be fair, a lot of techie types and marketing types have to keep up, just in order to do their jobs.

  10. Deacon Don says:

    Actually Klaire, this is not quite correct. The iPad will be on a different data contract/plan on your account, and unless you had an iPad 2 with unlimited (which was only available for a couple of months), you will get a separate, limited plan (at whatever capacity you desire for a charge per month). It has no effect on your usage of your phone plan, unlimited or not.

    And it’s only a data hog if you use it that way! What is new is full Hi-def videos for example, which will consume trmendous data to view; about 1.5 HD movies would hit 3 G of data. Older videos will consume the same amount of data as older iPads. Keep in mind though that the iPad can also use your wireless network if available; this will of course have no effect on your data plan. There is nothing intrinsic about the new iPad that makes it a data hog.

  11. I agree. The rationale in the article sounds like a bunch of psychobabble.

  12. Thanks for the clairty and good info Dcn. Don!

    Glad to know it’s not as bad as I thought.

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