Thanks, Kathy Schiffer, for ruining my day.
The Portuguese translation (via Google) says:
The Solemn Novena is the right way to achieve the blessings. Make an experience with God, to receive the graces of Mother Aparecida. Pray with us and live the joy of the Feast Padroeira. Presidida by Don Edson Tasquetto Damian, bishop of São Gabriel da Cachoeira.