Wow: the eye-popping pre-game floor projection for the Cleveland Cavaliers

Wow: the eye-popping pre-game floor projection for the Cleveland Cavaliers March 18, 2014

This is almost worth the price of a ticket itself.

The geniuses behind this idea describe it this way:

On Saturday, March 8, 2014, Quince Imaging teamed up with the Cleveland Cavaliers to produce a one-of-a-kind projection display event.

Using a combination of 3D mapping techniques and video content produced by the Cavs own QTV team and Think Media, Quince transformed the court surface and surrounding screens into an immersive video environment.

Utilizing the latest revision of Pandoras Box version 5.5 and the newly released version of Warper, video content was aligned to the graphic design elements on the Cavs basketball court.

The system was comprised of 16 HD projectors, creating a pixel space of 3600×1878.

Fans reacted directly to the display by live tweeting their thoughts on two 16’X28′ projection screens hanging high atop the arena.

The event was held on Saturday, March 8th at the Quicken Loans Arena in Cleveland, OH in honor the career of Zydrunas Ilgauskas.

Just watch and prepare to have your mind blow.


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