The apologetic task cannot be limited to developing arguments. In some way we must realize that apologetics involves enabling people to glimpse something of the glory and beauty of God. It is these, not slick arguments, that will ultimately convert and hold people. True apologetics engages not only the mind but also the heart and the imagination, and we impoverish the gospel if we neglect the impact it has on all of our God-given faculties.
– Alister McGrath, The Passionate Intellect, p. 88.
The trick, of course, is doing it.