What Kind of Blogger Are You?

Technorati has released their annual State of the Blogosphere Report.  Among the findings are that there are four (or five) classifications of bloggers:

1) Hobbyist: The backbone of the blogosphere, and representing 60% of the respondents to this survey, Hobbyists say that they “blog for fun” and do not report any income. Half of hobbyists prefer to express their “personal musings” when blogging. 60% indicate they spend less than three hours a week blogging, yet half of hobbyists respond individually to comments from readers. Because 72% blog to speak their minds, their main success metric is personal satisfaction (61%).

2-3) Professional Part- and Full-Timers: These bloggers represent 18% of our total group. They are independent bloggers who either use blogging as a way to supplement their income, or consider it their full-time job. Most of these professional bloggers don’t consider blogging their primary source of income. This group primarily blogs about personal musings and technology

4) Corporate: Corporate bloggers make up 8% of the blogosphere. They blog as part of their full-time job or blog full-time for a company or organization they work for. These bloggers primarily talk about technology and business in their blogs. 70% blog to share expertise, 61% to gain professional recognition, and 52% to attract new clients. They have found that blogging has given them greater visibility in their industry (64%) and company (63%). 63% of corporate bloggers use their number of unique visitors to measure success.

5) Entrepreneurs: 13% of the blogosphere is characterized as entrepreneurs, or individuals blogging for a company or organization they own. 84% of these bloggers blog primarily about the industry they work in, with 46% blogging about business and 40% about technology. 76% blog to share expertise; 70% blog to gain professional recognition; and 68% to attract new clients for their business.

via State of the Blogosphere 2011: Introduction and Methodology – Technorati Blogging.

  • http://sojournintoexile.blogspot.com/ Nithin Thompson

    Tony,

    I’m curious, how does one make the jump from blogging for fun, to blogging for income? What kind of things does one need to be blogging about?

    • http://tonyj.net Tony Jones

      You’ve got to find a way to blog about stuff that a) is interesting to you, and b) is interesting to lots of other people. That’s the first step in monetizing your blogging.

  • http://www.theburnerblog.com The Burner

    TB was at the BlogWorld Expo and heard this presentation live!

    Please, please, everyone; jealously is unbecoming.

  • Pingback: 28 Ideas to Avoid Blog Burnout: Keep it Fresh » Word Grrls


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