I like this from Patrick Dixon
TRUST TAKES YEARS TO WIN AND HOURS TO LOSE
“System of corporate governance must win trust of the international community
Steps to rebuilding trust in the corporation
T ransparent totally open, going beyond current requirements or expectations
R esponsible clearly acting in the broader and longer term interests of all
U ncompromising total commitment to highest moral positions
S uccessful great results combining excellence in all areas with strong values
T emperate taking care to avoid major risks, wild decisions and extravagance”