Most Women Value Emotional Security Over Financial Security
See, guys, we love you first and foremost, and want you to enjoy life too!
You may not believe all this, but it really is true. In Thriving in Love and Money, Jeff and I share that most wives would gladly give up material things, dream vacations, the new kitchen, car or clothes, to have their man around more often. For women, their top security is emotional security. So Sophia—and perhaps your wife too—places a very high priority on making sure the marriage relationship is strong and the family is emotionally safe and secure. In fact, the need for that emotional security and closeness is so important that, in the research we’ve done, seven out of ten married women said they would even endure financial hardship, if that was what it took to ensure their husband was not gone all the time and the family was close.