Hyundai’s live Super Bowl ad was awesome… and very touching

There were so many Superbowl ads this year that made an impression, butHyundai’s was AMAZING and made me cry:

Hyundai brought things to a whole new level this year by filming a live commercial for the first time ever.

The 90-second ad was referred to as a “documentary” and was filmed during the Super Bowl in real time, and aired in the post-gun slot (the first break after the game before the trophy is handed out to the winning team.)

This was Hyundai’s ninth appearance at the Super Bowl, and their ad was directed by Peter Berg, Film 45, and shot, edited, and produced by Pony Show Entertainment. Berg is famous for directing a number of notable TV shows and movies, like Hancock, Deepwater Horizon and most recently, Patriots Day. Berg also developed Friday Night Lights, for which he earned two Primetime Emmy Award nominations.