The Deacon's Bench
Seriously? Is it sacrilege, inspired marketing…or both?
What would Jesus wear? The sickest sneakers ever dropped, most likely.
Nike shoes with actual holy water in the soles are going for as much as $3,000 a pop, and sold out in mere minutes when they dropped Tuesday morning. “Jesus Shoes” are made with 100% frankincense wool (get it?), while the laces are strewn with a crucifix.
The godly shoes were made by Brooklyn-based product design company MSCHF, which created about two dozen of the kicks as a way of trolling “collab culture,” its head of commerce Daniel Greenberg tells The Post.
“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas,” Greenberg says. “So we wanted to make a statement about how absurd collab culture has gotten.”
To do that, it started with “one of the most influential figures in history,” Jesus Christ.
“We were wondering, what would a collab with Jesus Christ look like?” Greenberg says. “As a Jew myself, the only thing I knew was that he walked on water.”
The holy water MSCHF injected into Air Max 97 bubble soles came from the Jordan River — “I have a friend in Israel,” Greenberg says — and was blessed by a priest.
Elsewhere, it’s been reported that the priest was from Brooklyn. Anyone I know?
The shoe’s website can be found here.
And there’s more in the video below.
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