Seriously? Is it sacrilege, inspired marketing…or both?
What would Jesus wear? The sickest sneakers ever dropped, most likely.
Nike shoes with actual holy water in the soles are going for as much as $3,000 a pop, and sold out in mere minutes when they dropped Tuesday morning. “Jesus Shoes” are made with 100% frankincense wool (get it?), while the laces are strewn with a crucifix.
The godly shoes were made by Brooklyn-based product design company MSCHF, which created about two dozen of the kicks as a way of trolling “collab culture,” its head of commerce Daniel Greenberg tells The Post.
“We thought of that Arizona Iced Tea and Adidas collab, where they were selling shoes that [advertised] a beverage company that sells iced tea at bodegas,” Greenberg says. “So we wanted to make a statement about how absurd collab culture has gotten.”
To do that, it started with “one of the most influential figures in history,” Jesus Christ.
“We were wondering, what would a collab with Jesus Christ look like?” Greenberg says. “As a Jew myself, the only thing I knew was that he walked on water.”
The holy water MSCHF injected into Air Max 97 bubble soles came from the Jordan River — “I have a friend in Israel,” Greenberg says — and was blessed by a priest.
Elsewhere, it’s been reported that the priest was from Brooklyn. Anyone I know?
The shoe’s website can be found here.
And there’s more in the video below.