Drishtikone
Here is more on the Google and Yahoo Video and TV war.. and the warning to the other media giants:
Two ascending Internet giants, Google and Yahoo, are to make plain today that they intend to move aggressively beyond the Internet browser and onto the television screen.
The two companies, already the most popular services for searching and organizing the vast information on the World Wide Web, want to perform the same function for television, which will increasingly be delivered over the Internet.
Indeed, much of the innovation at the Consumer Electronics Show in Las Vegas, where top executives of both companies are speaking today, revolves around video gadgets of all sizes that connect online to new programming services.
Both Yahoo and Google have emerged as potent threats to television networks because they are drawing ad dollars to their existing sites. And they are poised to cause further disruption if they can establish themselves as major players in advertising on Internet video.
Moreover, Google and Yahoo want to play a role in the emerging market for paid downloads of video programming, a market pioneered in 2005 by Apple Computer, which introduced a video iPod player and video downloads priced at $1.99 from ABC, NBC and other sources.
One of those speaking today in Las Vegas, Terry S. Semel, Yahoo’s chief executive, said in an interview yesterday that he would unveil an initiative called Yahoo Go to extend the company’s personalized services – from weather forecasts to e-mail – across multiple devices, from televisions to cellphones.
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