Folly in business

Folly in business June 27, 2008

US businesses are now taking advice from psychics! According to an article in Newsweek ( some are now paying $10,000 per month to keep one on call.

The good news, I think, is that most of those foolish enough to waste money on this are too embarrassed to let their names be published. According to Newsweek “… almost all [the clients] who spoke to Newsweek … requested anonymity out of concern for their reputations.”

Of course this is hardly the only way that businesses pay for unproven advice. A good deal of management consultancy is equally unproven if a good deal more logical (and I write as a management consultant). But it’s one thing to seek advice from someone with knowledge and experience of your field; quite another to ask someone qualified only by ignorance and beliefs that defy reason.

This is another US trend that we can do without.

My thanks to Marketing Fray, the blog of Copernicus Marketing, for alerting me to this nonsense.

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