Restricted trailers for PG-13 movies?

Restricted trailers for PG-13 movies? September 6, 2007

Restricted trailers are popping up all over the internet these days … but the strangest have to be the ads for Robert Zemeckis’s Beowulf. Why are they strange? Because the makers of that film have already said that they are aiming for a PG-13 rating. So why would they raise the R-rated hopes of potential moviegoers?

Rumour has it that there might be an R or NC-17 version for IMAX theatres, but as far as I can tell, those are just rumours.

And of course there’s always the possibility — even probability — of an “unrated” DVD, but why would they advertise the DVD months before the movie has had a chance to play in theatres?

I have been idly wondering about this for a while, but it only came to the fore today after reading various posts on the subject at ScreenRant, Movie Marketing Madness, and The Movie Blog. Check ’em out, and the comments as well.

"I have neither noticed that much. I recenty read a leadership book inspired from Cyrus ..."

Cyrus the Great — a Persian ..."
""AD" stands for "Anno Domini", a Latin expression meaning "In the Year of Our Lord".So ..."

The Chosen — season one, episode ..."
"Why does it say at the start of episode 3 that it takes place 26 ..."

The Chosen — season one, episode ..."
"What about Hellboy, The Grudge, Ghoulies, and Anaconda?"

When R-rated franchises go PG-13 …

Browse Our Archives