Restricted trailers are popping up all over the internet these days … but the strangest have to be the ads for Robert Zemeckis’s Beowulf. Why are they strange? Because the makers of that film have already said that they are aiming for a PG-13 rating. So why would they raise the R-rated hopes of potential moviegoers?
Rumour has it that there might be an R or NC-17 version for IMAX theatres, but as far as I can tell, those are just rumours.
And of course there’s always the possibility — even probability — of an “unrated” DVD, but why would they advertise the DVD months before the movie has had a chance to play in theatres?
I have been idly wondering about this for a while, but it only came to the fore today after reading various posts on the subject at ScreenRant, Movie Marketing Madness, RopeOfSilicon.com and The Movie Blog. Check ’em out, and the comments as well.
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