In addition to being the supreme evangelist, Billy Graham did much to establish evangelicalism as a potent and popular force in American culture. But his death at age 99 marks a new era, one that has already been taking shape, in which evangelistic Christianity must cope with the loss of its cultural popularity.
The First Great Awakening in the colonial days took place largely within churches, but the Second Great Awakening in the 19th century took place mostly outside the church. Its medium was the revival, the traveling tent meetings that attracted vast crowds gathered to hear evangelistic preaching. Billy Graham brought the revival into the modern world and into the television age.