The challenge of creativity

The challenge of creativity November 9, 2013

To be effectively creative, we must learn to manage two distinct processes. First is the process of integration and synthesis of a new idea. Everything new that is created — great buildings, works of art, businesses, complex machines, books, films — must first exist in the mind. New ideas come largely from the integration of existing concepts — combining and intermingling them in ways that have never before been expressed. This part of the creative process requires exposure to a diverse set of experiences and a broad spectrum of thinking.

Just as vital to creativity is the action necessary to bring ideas to reality. The creation of great architecture demands engineering and construction skills. The creation of great literature demands grammatical skills, and the ability to operate a printing press. Discipline and focus are necessary to manifest any creation.

It’s a bit of a paradox. In order to be fully creative, we must be very open-minded, while at the same time remaining disciplined and focused. It can be a delicate balance indeed. And balance is the key. In all great creations the idealistic coexists with the pragmatic in an elegant proportion. A great idea is worthless unless it is manifest. And a great skill is useless unless it has direction.

Think balance. Seek to be a dreamer while also being a doer. Harness the power of your thoughts and the power of your actions together in the same direction, and your life will be a truly creative force.


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