In an age of personal branding, social media influence, and relentless networking, people spend enormous energy curating and managing their own reputations. From manicured LinkedIn profiles to carefully tailored Instagram posts, modern life is saturated with opportunities (reality = pressures) to build one’s “brand.”
But what if all that effort was redirected? What if, instead of working so hard to make ourselves look good, we poured that energy into making God look good in the world?
Obsessed with Our Own Name
We live in a culture that rewards, even demands, self-promotion. Whether it’s landing a job, gaining followers, or elevating our social status, reputation is currency. Even in Christian circles, we can dress up this obsession as “platform building” for ministry.
But Jesus taught something radically different. In the Lord’s Prayer, His very first petition is not about our needs or success but about God’s reputation: “Our Father in heaven, hallowed be Your name” (Matt 6:9). To hallow God’s name is to honor it, to glorify Him, to make His reputation great in the eyes of others. Jesus is teaching us that God’s name—not ours—should be the center of our attention and desire.
God’s Passion for His Own Name
This isn’t just our job; it’s God’s priority. Throughout Scripture, God is deeply concerned about His name and reputation. In Ezekiel 36:22–23, God makes His motive unmistakably clear:
“It is not for your sake, O house of Israel, that I am about to act, but for the sake of my holy name… And I will vindicate the holiness of my great name… and the nations will know that I am the LORD.”
In other words, God redeems His people not merely out of compassion for them but to restore the honor of His name among the nations.
Jesus embodied this same mission. As He prays to the Father near the end of His earthly life, He says, “I glorified You on earth, having accomplished the work that You gave Me to do” (John 17:4). His whole life was aimed at glorifying the Father: making His character and worth visible to the world.
What If We Put God’s Reputation First?
Imagine if we applied the same discipline, intentionality, and creativity we use to build our own image toward glorifying God.
1. Using Social Media for God’s Glory
What if our posts were designed to highlight God’s grace and goodness, rather than our achievements? What if we shared testimonies of His faithfulness, pointed to Scripture, or encouraged others with reflections that magnify Him rather than ourselves?
2. Relationships that Reflect God’s Character
In networking, friendships, and daily conversations, what if we stopped asking, “How can this person help me?” and instead asked, “How can I reflect God’s love and integrity in this relationship?” What if every connection became a chance to showcase God’s mercy and truth?
3. Work as Worship
Instead of working merely to climb the ladder, what if our goal was to showcase God’s excellence through our diligence, honesty, and creativity? Colossians 3:23–24 urges us: “Whatever you do, work heartily, as for the Lord and not for men.”
4. Reputation in Suffering and Conflict
Perhaps the hardest test of whose name we care about is when we suffer or are misunderstood. Will we protect our own image at all costs? Or will we, as 1 Peter 2:12 says, “keep [our] conduct honorable… so that they may see [our] good deeds and glorify God”? Even in conflict, our aim should be God’s glory, not saving face.
From Self-Glorification to God-Glorification
Ultimately, this shift is not about willpower—it’s about worship. As I’ve written elsewhere, much of the biblical story is about God restoring His honor in a world that has dishonored Him. The cross itself is God’s ultimate act of “saving face”—not in the shallow sense of protecting His ego, but in demonstrating His justice and mercy together (Micah 6:8).
Through Christ, God’s honor is vindicated, and we are reconciled to Him. Now, as Paul says, “We are ambassadors for Christ, God making his appeal through us” (2 Cor 5:20). Our lives become living evidence that God is worthy of trust, love, and worship.
How to Reorient Our Effort
Here are a few practical ways to make this shift:
•Ask daily: “How can I make God’s name great today in my words, choices, and reactions?”
•Pray Psalm 115:1 regularly: “Not to us, O LORD, not to us, but to your name give glory.”
•Redefine success: Measure achievements by how much they glorify God, not how much they promote you.
•Celebrate others’ God-glorifying work: Rejoice when God’s name is honored, even when you remain unseen or unrecognized.
A Life of Purpose and Freedom
Ironically, when we stop chasing after our own name, we find the freedom and purpose we were made for. Jesus promises that if we “seek first the kingdom of God and His righteousness,” God will meet all our needs (Matt 6:33).
Living for God’s reputation liberates us from the exhausting treadmill of self-promotion. It gives our lives enduring meaning—because it aligns with the very reason we exist: to glorify God and enjoy Him forever.
So what if we took the effort, creativity, and intensity we pour into our personal brand and invested them in making much of God instead? Our lives would tell a far better story—one not about our own success, but about a God whose love and grace are far more beautiful than any reputation we could ever build.
“Let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.” — Matthew 5:16
For a short readable resource to help apply these insights in daily life, check out Seeking God’s Face: Practical Reflections on Honor and Shame in Scripture.
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