Re-Inventing the Zipper — Great Idea!

Zippers used to be made of metal (or pot metal), then they went plastic/nylon, but there’s a new Under Armor invention that may settle the distinct problem of zippers — gettin’ the ends connected to begin with!

Under Armour is making the bold claim that it’s finally “fixed zippers.” And while its innovative new Magzip feature probably isn’t going to change the entire world, it’s still a vast improvement to clothing technology that hasn’t evolved in in almost 100 years. It’s also voodoo magic.

If you’ve ever fumbled trying to connect the two loose ends of a zipper—and really, who hasn’t?—you’ll immediately see the value in Under Armour’s new approach that uses a strong magnet and a re-engineered clasp to automatically guide the two ends of a zipper together, allowing you to do up a coat with just one hand.