Smart People Go Generic

Which means, Kris is smart. (No surprise there.)

Source.

In short, the most informed consumers usually buy generic products, claims a new paper by economists from Tilburg University in the Netherlands and the University of Chicago.

Their research estimates Americans are wasting about $44 billion a year on name brands, when they could be buying the exact same products if they switched to cheaper store brands. Store brand products cost on average about half the price of national brands.

Take that bottle of aspirin for example. A 100-tablet package of 325 mg Bayer Aspirincosts $6.29 on CVS.com. The CVS version? Just $2.27 when it’s regularly priced, and $1.14 when it’s on sale.