Romney Reboot: Will It Be Enough?

LOS ANGELES – After a week of withering criticism from fellow Republicans and conservatives, theRomney campaign said today that it is now the appropriate time in the campaign – with just 50 days until election day – to begin offering specifics on policies proposed by the candidate.

Romney senior adviser Ed Gillespie called the decision as a “natural progression” of the campaign, and told reporters on a conference call they recognize that voters would “like to know a little more about the specifics,” and that the campaign is now ready to “meet the demands.”

“We do think the timing is right, at this moment, to reinforce the specifics, more specifics, about the Romney plan for a strong middle class,” he said.

The call with Gillespie came the morning after an article published by Politico reported disarray among the top advisers charged with running the campaign. Today, the campaign seemed ready to reset the message, telling reporters that Romney and his running mate Rep. Paul Ryan will take advantage of venues and use surrogates to make sure the specifics of their ideas are understood by voters before Election Day.

Gillespie made it clear that Romney and Ryan would not be unveiling new plans or policies, but instead would be offering more specifics on those already in place. (Read more here.)