Prada Perfect Mind

Via a review of Elaine Pagels’ latest book, Revelations, in The New Yorker, I learned of a Prada perfume commercial featuring text from one of the Gnostic works found at Nag Hammadi, “Thunder, Perfect Mind.” Here’s the video:

I truly wonder what the ancient author and early readers of the text would make of its use in a video such as this one – with jazz playing in the background.

There is an online article looking at this instance as an example of the influence of Gnostic feminine theology on contemporary poetry and culture.