What is the purpose of a business? If you were to ask this question to business school professors thirty years ago, most would probably answer you with the standard MBA mantra: “To maximize shareholder value.” In other words, to make a profit. No mystery. Lesson’s over. After all, a business cannot possibly exist without profits. And why would anyone in their right mind invest their money in a company that doesn’t provide a handsome return? Enriching the shareholders was the final... Read more