10 years ago: A wealth of news

10 years ago: A wealth of news

December 30, 2003, here on slacktivist: A wealth of news

This isn’t an example of bias, but of obliviousness. The problem is not the journalists’ affluence per se, but their failure to grasp that their affluence makes them exceptional. Articles written by and for the exceptionally affluent are irrelevant to the majority of their readers.

At the same time, of course, these same journalists are wringing their hands over their inability to reach “younger” readers. The trendy solution to this problem is to produce condescending, contentless free tabloids with lots of photos of last week’s hot entertainers. It never occurs to the publishers of these tabloids that this age demographic also comprises an economic demographic that their papers largely ignore.

My paper’s most recent Sunday real estate section features a typical story about what they consider a typical home. It costs $500,000. Articles like that alienate most 18-34-year-old readers.

They also alienate most 35-95-year-old readers.


Browse Our Archives