The words Wicked Witch conjure up a lot of connotations. While there were certainly real wicked witches before, they took center stage over a hundred years ago with the publication of L. Frank Baum’s classic tale The Wonderful Wizard of Oz. For those of us who identify as real Witches, we have had to accept this characterization. Some of us have embraced it.
This is certainly the case with author and witch, Dorothy Morrison. For several years now Morrison has marketed her witchy product line under the name Wicked Witch Mojo. I love the name, and I told her as much when she started using it. But what many of us witches weren’t aware of is that Turner Entertainment, who owns the rights to the Wizard of Oz film has begun trademarking things like “Wicked Witch of the East,” “Wicked Witch of the West,” and “Wicked Witches.” Because of this, they filed an opposition with the U.S. Patent and Trademark office in order to stop Morrison from using the name. In an article published this week at The Wild Hunt Morrison commented “I was stunned. I couldn’t believe that Turner Entertainment could have (A) been allowed to trademark the phrase ‘Wicked Witch,’ and (B) that they had accused me of deliberately weakening their trademark.”
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